So marketers love this Web 2.0 shit. I have heard some of them ask us - "There is no Orkut or YouTube for 'India'- We want to build one. But first, we want you to sign an NDA."
So here is what not to do with Web 2.0 stuff when u dont understand it well - Just visit this 'unmoderated' promo site for Ponds on Indiatimes - and check out someone called him/herself whore from 'Cunt Lane' saying ponds_is_fucked_up@ponds.com and a gazzallion others Daljits looking to make "friendships" on i-blushed
Now, will the Unilever Global Corp Communication team recieve a google alert and mail themselves a legal notice? While the marketing team loves web 2.0, the corp communication team understands the impact of it on their brands equally well. Wow!
While i type this, i realize this work would be done by a competitor of Webchutney - The thought is really not intended to go there - So here is a disclosure - I am just trying to make a point. We used to see this stuff happen on our UGC sites / discussion boards all the time (I am wont certainly surely say, we still do). But I am sure so we (agencies) can all buy another day from clients and use a script to monitor 'bad and naughty behavior' and additionally clients could pay another 20,000 Rs as a retainer for a content moderator. 20,000 Rs is worth that useless outdoor hoarding in Bhiwadi which anyway has Baba Asarams poster pasted on it...


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